Build a successful business doing “That Thing That You Do”
You’re good at what you do. Your clients love you. (Competence is NOT your problem.)
All you want is to build a business that enables you to do That Thing that you’re so good at. To use your skills, talent, education and experience. To work with great clients, make a decent income and work on your own terms.
Is that too much to ask?
Free Course: Marketing 101 for Solo Entrepreneurs
No “secrets” no “blueprints” no “hype” – just timeless principles that work.
Click here for details and registration: Marketing 101
The only thing standing in the way between what you have now…and where you want to be is marketing
- Difficulty finding new clients.
- Problems explaining what you do in a way that people actually UNDERSTAND.
- Spending time and money in marketing efforts that don’t pay off. (Websites that don’t work, coffee conversations that go nowhere, blog posts that no one reads and social media updates that get “likes” but don’t lead to sales.)
(and the “stuff” that comes with it)
- Procrastination, fear or self-doubt.
- Confusion, overwhelm, lack of a clear plan. (Ack! Where do I start?)
- Too much to do, too little time.
Any of that sound familiar? The answer is simple (yet not necessarily easy):
Learn How to Market Yourself Effectively. Then Take Regular Action.
I’m here to help you do both of those things.
I KNOW what it’s like to struggle with marketing (I was NOT born with these skills!)
I’ve taken the best of what I’ve learned (I’ve invested well over $100,000 in programs and coaching) and experienced (20+ years of self-employment) and developed the resources you’ll see below.
You will find no shortcuts, blueprints, get-rich-quick schemes or hyped up promises of 6 figure “income explosions.”
Just practical advice – based on sound marketing principles – specifically designed for solo operators who need to make the most of their time and money (and want to market themselves with honesty and integrity.)
The Marketing Action Program: Affordable marketing education designed specifically for solopreneurs
In the words of one of my clients: “Hey. This is more like counseling than sales.” (Hint: that’s a sign you’re doing it right.)
From figuring out what to sell, what to charge (and who’s going to buy it) – to developing your website – to exactly what to say when you have a prospective client on the phone – it’s all covered. (And available instantly!)
Click here for the details: Marketing Action Program
Patty K’s courses are the best
I have attended many business-development or personal-development courses geared toward independent entrepreneurs and business people, but Patty K’s are the best I’ve attended.
~ Shael Stonebridge, Registered Holistic Nutritionist
The Marketing Action Club: Community, accountability and support
Being independent doesn’t mean you have to do everything alone. Join a growing community of supportive fellow solopreneurs in the Marketing Action Club.
What you get:
- Weekly group coaching for inspiration and accountability.
- The entire Marketing Action Program
- A community of like-minded business owners
Click here for full details: Marketing Action Club
When you work alone you really need to connect
The best part of MAC? Just having a CLUB (sense of belonging) that meets regularly every week bright and fairly early Monday morning with mid-week reminders – lots of great discussion and ideas and aha moments. When you work alone you really need to connect with other people trying to move forward with their businesses. Everyone needs a coach, or two!
~ Joanne Wilson, ESLBC
Feedback, Advice and Hands On Help: Consulting, coaching and writing
My personal “super power” is cutting through all the confusion to get to the core of what you offer – turning that into a client-attracting service package – and coming up with the exact words that describe what you do (in a way that people really GET)
Learn more about my services here: Services
Learn more about ME here – about Patty K
More new clients in the last month than I’ve had all year
Thank you again for the help and advice you gave me re: my websites and profiles on directories. Even though I have not followed through on all your recommendations, the ones I used (like making headings for the home page and adding more data), seems to have worked, because I have had more new clients in the last month than I have had all year.
~ Barb Leigh, counsellor
Congratulations! You’ve reached the bottom of the page!
- Not quite ready to decide anything? Sign up for my free Marketing 101 Course. You’ll get a weekly reminder about what’s coming up (webinars and events) AND you’ll be reminded that this site is here: Marketing 101
- Have a question? Want to say hello? Contact me! Contact Patty K
And you can always “Like” my Facebook page. (See below.)