Hi, I’m Patty K.
I’m a marketing educator, business coach and professional collaborator.
I specialize in supporting ethically-minded solo business people to bring their unique gifts to the world through businesses designed for who they want to be, what they want to contribute and how they want to work and live.
More about me here: About Patty K
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One of the most effective things you can do for your marketing is to consider everything from your potential client’s perspective and match your sales and marketing process to their buying process.
When you do this, you won’t feel or be perceived as “pushy” – instead, you’ll come across as helpful, knowledgeable and respectful.
Let’s start with looking at how buyers buy.
Do people actually want and need the service you provide? You don’t have to resort to manipulative sales techniques!
A lot of popular business advice is meant for mature businesses. If you’re still in the early stages, it won’t work because you’re not ready for it. Here’s where to focus instead.