2018 Collaboration and Group Coaching Mastermind
Increase your visibility. Build a working sales and marketing system. Break the isolation and stay in momentum.
Barbara Sher says that "isolation is the dream killer."
I say it's the small business killer.
The freedom, joy and independence to "do your own thing, your way" rapidly gives way to feeling lonely. Self doubt sets in - leading to procrastination - leading to poor results - and sometimes even dipping into depression. (Ask me how I know!)
So let's do this self-employment thing together.
Join a group of solo business people willing to support each other and collaborate so that a rising tide lifts all boats.
A community of people "going it alone...together."
A quick overview of what we'll do (details below)
Monday morning action meetings
Every Monday, we'll hop onto a Zoom call to celebrate successes and set priorities for the coming week.
Group coaching "Ask Patty Anything" meetings
Get answers to your questions, feedback on what you're working on, ideas and advice.
Implementation Workshops and Educational Resources
Immediate access to hours of recorded training, worksheets and spreadsheets that I've refined and used with my clients.
Monthly implementation Frog Buster Days to jump start your progress.
Connect with other group members to:
- Share each other's content so that everyone gets increased visibility
- Buddy up for accountability (and networking!)
- Collaborate on marketing - hold an online summit or virtual conference, start a podcast or run an event together
Program intention: develop these 5 key success factors
After 5 years of working closely with clients - both individually and in group programs - I've noticed a pattern.
My most successful clients have 5 things in common. So I built this program with the intention to help participants implement these 5 key success factors.
1. Develop regular and consistent marketing habits
Many self-employed people struggle with "feast and famine" syndrome: they are either super busy with client work or they're marketing their tails off because all of the work has dried up. Regular and consistent marketing habits can help "even out the bumps."
And then there's the situation one of my clients jokingly referred to as "famine and famine" - where the marketing happens inconsistently or not at all.
This program is designed to help you take daily and weekly actions, developing the marketing habits for long term success.
2. Build a solid foundation for your business
This is the ground you stand on. At the very heart of your business lies the following intersection:
- YOU: your skills, your strengths, your talents, your personality, your values, your preferences, your uniqueness. How to use all of these to your advantage, to highlight how you're different from your competitors.
- Your Clients: who are the people most likely to buy from you? The ones you'll enjoy working with the most? Where can you find them? How can you reach them?
- Your Services: how to combine multiple modalities or skills into a single package, how much to charge, how to improve delivery to add more value
3. Create a client acquisition system that works
It's not enough to simply "throw stuff out there." It's easy to make noise, it's harder to make money.
A working sales and marketing system has several pieces that need to work together in order to function correctly. (If you're not bringing in new clients - one of these areas isn't working.)
This is an opportunity for you to get the support and feedback you need to systematically review and strengthen (or create!) each building block of your sales and marketing system. Including:
- Your marketing, advertising, lead generation processes - attracting the attention of strangers who need your services
- Your website, sales materials and presentations - describing your services in a way that makes them easy for your ideal clients to understand - and buy
- Your sales conversation - how to have a respectful, non-pushy and effective conversation with someone who has expressed interest in buying from you
You'll also start tracking your activities and results so that you can fix or fine tune as you go along.
4. Establish your authority and expertise
Want clients to come to you instead of chasing them down? Establish yourself as an expert in your field.
This is one of those things that sounds easier that it actually is. Just write a blog post each week or produce a video each week. Except...these take time and effort (and they don't necessarily pay off right away) - so it's easy to have them slide off your radar screen.
Here's where working in a group environment really pays off: you can share each other's work and leave comments - leading to faster traction.
5. Break the isolation, grow your network and become part of a community
Working for yourself and by yourself can get lonely and isolated.
And while it's easy to say: go out and network! Collaborate with people! Create a mastermind! It can be harder to find like-minded people who truly want to work in this way.
The program is structured to enable you to make those connections.
By working within a community of like-minded people, you can:
- Feel inspired by watching your peers succeed
- Increase your personal network, possibly leading to referrals or joint ventures
- Get ideas and perspectives that you never would have thought of on your own
- Demonstrate your skills as you support and help others
Built in structure: firm, yet flexible (and NOT a cookie-cutter blueprint)
This program is a container to support you in your business. The overarching structure is provided for you - but the individual activities, time commitment and schedule are up to you.
It's supportive enough to anchor your days...and flexible enough to do it your way without being constrictive. (Because none of us chose this path to be told exactly what to do and when!)
These are the daily and weekly actions you'll take to build your business: showing up, being seen and talking to people.
The action begins as soon as the program starts. This means that:
- You'll start to build the habit of consistently marketing yourself
- You don't have to wait until you have "all your ducks in a row" before you start working with clients and making money
Over the year, we will systematically focus on projects to create or improve each component of your sales and marketing system.
- If you already have some of the pieces in place, you can focus on making them better, stronger, clearer, more powerful.
- If you don't have them in place, you will create them over the course of the program.
Education and support exactly when you need it. Just enough and just in time.
Education: library of recorded courses
When you enroll in this program, you'll get immediate access to hours of video training, worksheets and spreadsheets that will guide you through setting up your sales and marketing systems.
You can dive in and review everything right away - or dip in to get specifically what you need when you need it.
Group coaching "Ask Patty Anything" meetings
As you move along and take action...questions will come up. That's what these meetings are for.
Use these for:
- Advice for a specific situation you are facing right now (I'm meeting with a potential client! What do I say???) so that you can proceed confidently
- Feedback and perspective on something you've created (an advertisement, website content, blog post, etc.) to make it stronger and more effective
- Help figuring out what went wrong when you tried something and it didn't work so that you can overcome the hurdles and continue moving forward
You can attend live OR send me questions or requests for feedback ahead of time. These will all be recorded for the private use of program participants.
Implementation Days (Frog Busters)
Sometimes it's easier to get stuff done when you know others are working alongside you.
Once per month, we'll have an Implementation Day. We'll meet at the beginning of the day, declare our intentions - then check in periodically to update on progress. I will be there all day to answer questions and provide feedback and encouragement.
Summary: education, feedback, support and accountability
- Monday morning action meetings - for accountability and inspiration to get your week off to a great start
- Group Coaching Meetings - for answers, perspective, feedback, ideas to help you move forward
- Training videos, worksheets and live online classes - just in time learning to help you implement what you need to do next
- Private Facebook Group - to network with your peers, get answers to your questions and YAYs for accomplishing stuff
- Option for 1:1 Private Coaching with Patty - for additional support focused entirely on YOU
Join for a year or go month-to-month
Interested? Let's talk!
Fill in the form below and we'll schedule a Zoom call. I'll answer any questions you have and we'll make sure it's a good fit for you before you commit.
If you're not familiar with Zoom, this conversation will also ensure that the technology will work for you.
Questions + Answers
Q: I've never used Zoom. What do I need for equipment? What if I can't get it to work?
A: Zoom is super easy to use and it works with computers, androids and iphones. You can get tech answers here: Zoom.
Before you register, we will have a zoom conversation to make sure that this is a good fit for you - so you'll be able to see how it works.
Q: Do I have to attend every meeting?
A: You don't have to attend any of the live meetings if you don't want to. You can send your questions and requests for feedback to me before we meet. The meetings will be recorded, so you can catch up on anything you missed.
That said...attending the meetings will help you get to know your fellow community members and break that feeling of isolation.
Q: Do I have to show up on video?
A: The short answer is No. You can attend by phoning in. However...I'd encourage you to connect via video. It really helps to build relationships and get to know each other. (Also: I totally GET this. I've resisted video for years. If you're shy about video, this can be a great opportunity to get past that!)
Q: Do I have to get dressed up to attend?
A: If you're one of those people who feels more motivated when they "dress for work" - then I'd encourage you to do so.
I'm not one of those people, so I'll be showing up in "home office casual" (our official dress code.)
Q: Will the meetings be recorded?
A: Yes. Sometimes it's helpful to be able to re-play the discussion instead of being distracted by taking notes. The recordings will be audio only and for the private use of group members.
Q: Do you have specific dates and times for the meetings and classes?
A: Not yet. We'll set these after enrollment closes so that I can choose a schedule that will work for this particular group of people.
Have a question I haven't answered?
Fill in the form and we'll chat. (There's no obligation and I don't believe in "selling" - so you won't get any pressure.)