Yesterday I “cheated” on my write and publish a post every day in March challenge.
I took a post I had published last year, added some cartoons, changed the publish date and promoted it.
This is something I routinely advise my clients to do.
Breathe some new life into older work and re-release it. As your audience grows, the new people won’t have seen the old work – and even the people who HAVE seen it can benefit from re-reading.
This is a way of refining your message and making sure you get as much value as you can from the things you’ve created.
A valid choice.
Last night it dawned on me that by doing that, I was missing the essence of this challenge – which was to show up, write and share every day – no matter what.
Republishing the old post met my goal of “being consistent” – and it missed the goal of “growth.”
This was a way for me to escape being vulnerable and truthful
Because ugly truths in life have no place in business.
We are taught things like:
- Fake it until you make it
- Never let them see you sweat
- Don’t share problems while you’re still in them
If you’ve spent more than, say, 15 minutes in the small biz entrepreneurship marketing laptop lifestyle world, you’ll have seen a lot of picture perfect nothing ever goes wrong everything is shiny and beautiful and perfect. Carefully scripted, curated and airbrushed. A performance of sorts: look at me! I have a perfect life! (And business too!)
Oh…you’ll see the “bad” stuff.
But only as the “rags” in the rags to riches tales or as the problems someone had BEFORE they discovered the thing they are selling. Or the “problems” that come from such high levels of success. (I just can’t cope with my email this morning! So many paypal messages!)
This has been labelled as being “transparent” or “authentic.”
But I wonder…
Is it really transparent or authentic if you only ever show the good?
Here’s what I started writing yesterday:
I’m not having a good day.
Our dog Milo is dying. As much as I’d love to say that he’s “sick” – the reality is that he is not going to get better.
When I challenged myself to post every day in March, I believed that Milo would be with us for a few months yet. Now we’re not so sure. It could be any day.
I don’t feel like writing today. I don’t feel like working.
I looked at it and thought: “I can’t publish that! How could that possibly be helpful to anyone?”
So I decided to recycle the older, more helpful post.
But maybe it would be helpful to share a bit of reality. Because sometimes it helps to know that you’re not the only one dealing with “stuff.” And it might be nice to know that it’s possible to have a business alongside a messy, imperfect life.
Business isn’t always easy. And life isn’t always fun.
On Monday’s Action Call, one of the points we looked at was the idea that “there is no hurry.”
In times like these, I find that thought comforting. Because right now my life is distracting me from my business. (As it should!)
Milo is having a good day today. (I was delighted to hear him barking up a storm this morning at 7:00. The neighbours may not have been quite as impressed!)
Things are going to be up and down and disrupted over the next little while.
I may not be able to write something new each day. I may recycle another older post. Or miss a day or two.
I may need to reschedule some client appointments or renegotiate some project deadlines.
At least I have that flexibility.
One of the nice things about having YOU-Shaped Business is that it accommodates your life. Even when life isn’t so nice.
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