Marketing consulting and copywriting for smart business owners
Stand out from the competition. Convey your true value. Attract more clients and make more sales.
What you say makes the difference between buying and not buying
When you get the words right, your potential clients will:
- Choose you over your competition in a side-by-side website comparison (instead of clicking away)
- Respond to your advertising and read your emails (instead of clicking delete or tossing your promotional materials into the trash)
- Engage with you in conversation about your business (instead of glazing over and tuning you out)
- Decide to buy based on the value you offer instead of the price (there's always someone cheaper)
You'd think it would be easy to talk about your own business, but it's not.
Does any of this sound familiar? My clients have described the frustration like this:
- It's a jumble of words and thoughts in my head and I just can't get it down on paper
- I can't summarize what I do in 30 seconds! It's not that simple - my business is complicated or complex
- I'm embarrassed to admit that I've been in this business for 5 years and I still can't answer the "what do you do?" question
- My website project has been on hold for months because they're waiting for the "content" and I just don't know what to write
Want to increase your sales? You need the words to clearly convey how you help people and why they should buy from you.
If you'd like some help with that, contact me for a free consultation - or check out my services below.
Hi...I'm Patty K
Professionally, I'm a writer, speaker and marketing consultant.
I've been self-employed for most of my working life - primarily as a freelance "computer geek"- which gave me a lot of experience and insight into "selling stuff that people don't get."
Personally, I'm an idealist who believes that we can change the world through business - both through what we do (offering products and services that make a positive difference) - and how we do it (ethically and honestly.)
As a life-long learner and "personal development junkie" - I understand, value and buy the types of services that my clients offer. Imagine that! Getting marketing advice from your ideal client!
More about me here: About
Latest articles and videos
The success or failure of your marketing depends on the words you use. 45-minute free video training to help you get better at describing what you do in a way that attracts clients.Read More