Marketing consulting and copywriting for smart business owners

Stand out from the competition. Convey your true value. Attract more clients and make more sales.

What you say makes the difference between buying and not buying

When you get the words right, your potential clients will:

  • Choose you over your competition in a side-by-side website comparison (instead of clicking away)
  • Respond to your advertising and read your emails (instead of clicking delete or tossing your promotional materials into the trash)
  • Engage with you in conversation about your business (instead of glazing over and tuning you out)
  • Decide to buy based on the value you offer instead of the price (there's always someone cheaper)

You'd think it would be easy to talk about your own business, but it's not.

Does any of this sound familiar? My clients have described the frustration like this:

  • It's a jumble of words and thoughts in my head and I just can't get it down on paper
  • I can't summarize what I do in 30 seconds! It's not that simple - my business is complicated or complex
  • I'm embarrassed to admit that I've been in this business for 5 years and I still can't answer the "what do you do?" question
  • My website project has been on hold for months because they're waiting for the "content" and I just don't know what to write

Want to increase your sales? You need the words to clearly convey how you help people and why they should buy from you.

If you'd like some help with that, contact me for a free consultation - or check out my services below.

Message mapping

The magic starts here. Get the words (and a picture!) to clearly convey what you offer and how you're different.

Copywriting and web content

Get marketing materials and website content that capture the awesomeness of what you offer

Instructional design and course creation

Get your wisdom out of your head and into a course, workshop or webinar

Hi...I'm Patty K

Professionally, I'm a writer, speaker and marketing consultant.

I've been self-employed for most of my working life - primarily as a freelance "computer geek"- which gave me a lot of experience and insight into "selling stuff that people don't get."

Personally, I'm an idealist who believes that we can change the world through business - both through what we do (offering products and services that make a positive difference) - and how we do it (ethically and honestly.)

As a life-long learner and "personal development junkie" - I understand, value and buy the types of services that my clients offer. Imagine that! Getting marketing advice from your ideal client!

More about me here: About

PattyK-2015

Latest articles and videos

How can I add humour to my marketing?

By Patty | May 18, 2019

If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.

Read More

Copywriting 101: how to write better website content, ads and emails

By Patty | May 17, 2019

The success or failure of your marketing depends on the words you use. 45-minute free video training to help you get better at describing what you do in a way that attracts clients.

Read More

What kind of __________ are you?

By Patty | April 12, 2019

No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.

Read More