Hey there...nice to meet you!
Right now, as you read this - I'm probably sitting here in my home office, wearing pajamas, drinking coffee and staring at my computer.
Unless I'm working with a client - in which case I'll have everything shut off and I'll be fully and 100% focused on them (because I'm intense like that.)
If you're visiting in the middle of the night here (I'm in Vancouver, BC, Canada) I'm probably sleeping - because I do that too, kinda like a regular person.
Please don't ask me about hobbies - because I don't do anything exciting. (Unless you find reading exciting - which I do.)
Last night at a networking event we were asked to share something "fascinating" about ourselves. I said that I like broccoli. Which I do...but still...fascinating? Surely I can do better than that!
Seems you clicked on this page to get to know me, I'll try.
I'll start with the interesting stuff - if you came here looking for official credentials - scroll to the bottom of the page. 🙂
Patty K is an interesting combination of business acumen, tech savvy and a barrel full of monkeys. She is precise and concise and fun.
~ Amanda O’Leary
Read more client testimonials here: Testimonials
A few tidbits about me
In case that bit about "liking to read" didn't give it away, I am an introvert. (INTP)
I once sold everything I owned and ran off with a boy to go sailing (after only 6 days of sailing lessons.) Worst mistake and regret of my life. "No one died" is the best I can say about it.
10 years ago, I spent a summer performing standup comedy. Cheaper than therapy, but not very lucrative. (I made a grand total of $75 and 4 free drink tickets.)
Before starting this business, I tried a harebrained scheme to become the world's first and only pajama-wearing motivational speaker. This actually worked well on some levels and there are times when I wish I never gave it up. (Like any time I am required to wear pants to something.)
And a confession
"Actually, I don't like marketing any more than you do"
So...maybe that wasn't the most reassuring thing to say to a room full of people who had signed up for my marketing class.
But I'm a fan of honesty...and that's the truth.
I am not a marketer. Marketing is not my business.
I'm a writer. A teacher. A coach and consultant. Marketing is my subject.
I love studying marketing. I love teaching marketing. I love helping my clients get better at marketing.
But I don't particularly love doing the marketing for my own business - and I would happily skip it if clients would simply show up.
Especially when I think about "marketing" in the way that some people in my industry teach it.
Which brings me to another potentially credibility-destroying confession.
I'm often embarrassed to be part of the business coaching and marketing industry
When I see people use (and teach) pushy, deceitful and psychologically manipulative "marketing" tactics, I want to distance myself from my own profession. Here are a few of the things that I oppose:
- Making completely unrealistic claims about results (search my archives, you'll find a few rants about this 6 figures in 6 weeks kind of bullshit)
- Promising "valuable information" in a presentation or webinar - and then delivering an infomercial
- Promoting the idea of a lifestyle instead of actual content and expertise (look at me - I'm rich and beautiful and I have expensive stuff - therefore I am clearly an expert who can help you have those things too)
- Selling ridiculously expensive coaching programs to people who are not ready or able to implement the advice
- Using psychologically manipulative sales techniques like offering "fast action bonuses" (drastic price reductions to people who make a hurried "investment" decision)
Underlying these tactics is this premise:
If people truly understood what we were selling and had time to think about it - they would choose NOT to buy. Therefore we have to trick them.
Fortunately, there's an alternative. Let's call it marketing for people with a conscience.
If people would gladly buy your product or service if they understood how it could help them, you don't need to trick or persuade them into buying. You just need to clearly communicate the value.
Marketing is communication. As Steven Covey says: "seek first to understand, then to be understood."
Empathize - show that you understand your potential client's situation. Look at everything from their perspective and meet them there. Use their language. Talk about their concerns and problems.
Once you understand their needs, you can build a bridge to what you offer.
Educate and explain - show them how what you do can help them. Answer their questions.
When you approach marketing from this perspective, you eliminate selling. Selling is about persuading and convincing, getting people to do something that they don't want to do. (If they don't need or want your service, they are NOT a potential client.)
Instead, you get to use your strengths. You get to be helpful and of service.
As one of my clients put it: "Wow, Patty. This is more like counselling than selling."
The official stuff. Experience and credentials.
Most of what I know and teach comes from direct experience: I've been a small business owner or self-employed professional for most of my working life.
My first business was a video store.
I operated a small real estate agency with one of my former husbands. I was a licensed Realtor.
I freelanced as a programmer, technical trainer, web developer, instructional designer and copywriter.
I built my first website in 1994. True + fun story: when I showed it to my client, he asked me if I could fax it to him. 🙂
For the past 7 years, I've offered coaching and consulting services.
As a lifelong learner, I invest thousands of dollars every year into books, courses, workshops and coaching programs. (If you offer these kinds of programs and services...imagine getting marketing help from your ideal client!)
Here are some highlights:
Microsoft Certified Trainer: taught network and database administration to mid-life career changers. In other words, very geeky technical courses to people who were not necessarily technically savvy (or in some cases even comfortable using computers.) This challenged me to get very good at explaining complicated concepts in plain language.
Instructional designer and distance learning researcher at Royal Roads University: developed Introduction to SQL course and E-learning Systems Analysis course. I also helped develop a web application for creating and delivering courses online. Working closely with Doctors of Education, I learned a LOT about creating classroom and online training for adult learners of various learning styles.
Erickson Coach Training: Art & Science of Coaching: intensive training in solution-focused coaching, including 128 hours of Accredited Coach Specific Training. My big takeaway from this training: I'm not built to be a coach. My skills lie in consulting and training.
Toastmasters International: member from 1998 - current. Hold DTM (Distinguished Toastmaster) - the highest achievement award. Served as Public Relations Manager for District 21 (all of BC at the time). Competed at District level in both Humourous and International Speech Contests.
Approximately a million gazillion sales and marketing programs. A few of them were really good. Most of them were disappointing. The 1980s sales training was downright scarring. The decent ones all boiled down to some version of the following: understand who is going to buy from you, clearly communicate how what you're offering will help them...then ask them to buy it.
Which sounds deceptively easy. In practice it's very difficult to do because we lack perspective - we "can't read the label on our own jar" - and that's where I come in. I'm really good at reading your "list of ingredients" and coming up with the snazzy words to have your jar stand out on the shelf.