Posts by patty
You don’t need MORE content; you need BETTER content
In an environment overflowing with low quality content, the way to compete is through quality. Here are some thoughts on how to do that.
Read MoreHow to choose the right lead magnet/opt-in offer for your coaching or advisory practice
Your lead magnet or opt-in offer is a critical component in a trusted advisor marketing strategy. Here are my 2 go-options.
Read MoreHow to get great testimonials (the kind that sell for you)
Great testimonials can provide social proof, boost credibility and overcome objections. They can do the selling for you! Here’s how to get them.
Read MoreWhy writing marketing stuff feels so hard (and what to do about it)
Feeling blocked or frustrated trying to write your website content, your social media profiles or other marketing materials? This will help.
Read More5 things your future clients are looking for on your website
At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.
Read MoreDo I have to call myself an expert?
Not comfortable calling yourself an expert? Here’s some perspective to consider – along with some ways to possibly saying the words yourself!
Read More5 tips for writing content that your future clients want to read
Tired of getting crickets in response to your articles or social posts? These 5 tips will make article writing easier…maybe even fun.
Read MoreMarketing funnel not working? This might be why
When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.
Read MoreIs your content bringing you sales? Or just getting crickets? This will help
Effective marketing content has 3 parts – and the part that matters the least tends to get the most attention. Here’s where to focus instead.
Read More3 big marketing insights I learned in stand-up comedy class
There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.
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