Posts by patty
Which advisory practice business model fits you best?
There are 2 paths for growing your advisory practice. Neither is right or wrong. But combining them leads to problems and frustrations.
Read MoreHow many leads do you (really) need?
The IDEA that you need LOTS of leads comes from marketing experts who work with high volume businesses. Here’s a different perspective.
Read MoreNext-Level Webinars: 7 Tips for Crafting Extraordinary Video Presentations
7 tips to elevate your presentations above the usual. Added bonus? These make presentations easier to put together and more fun to deliver.
Read MoreIt’s 2023. Do I still need a website?
Clients have been asking me this for 10 years now.If you are a business advisor, coach, or consultant, my answer is still YES. Here’s why…
Read More7 types of content every trusted advisor needs to create
Here are 7 types of content that will help you build a trusted relationship with your audience and position you as an advisor
Read MoreYou don’t need MORE content; you need BETTER content
In an environment overflowing with low quality content, the way to compete is through quality. Here are some thoughts on how to do that.
Read MoreHow to choose the right lead magnet/opt-in offer for your coaching or advisory practice
Your lead magnet or opt-in offer is a critical component in a trusted advisor marketing strategy. Here are my 2 go-options.
Read MoreHow to get great testimonials (the kind that sell for you)
Great testimonials can provide social proof, boost credibility and overcome objections. They can do the selling for you! Here’s how to get them.
Read MoreWhy writing marketing stuff feels so hard (and what to do about it)
Feeling blocked or frustrated trying to write your website content, your social media profiles or other marketing materials? This will help.
Read More5 things your future clients are looking for on your website
At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.
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