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Patty K Marketing for Trusted Advisors
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Posts by patty

Which advisory practice business model fits you best?

By patty

There are 2 paths for growing your advisory practice. Neither is right or wrong. But combining them leads to problems and frustrations.

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How many leads do you (really) need?

By patty

The IDEA that you need LOTS of leads comes from marketing experts who work with high volume businesses. Here’s a different perspective.

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Next-Level Webinars: 7 Tips for Crafting Extraordinary Video Presentations

By patty

7 tips to elevate your presentations above the usual. Added bonus? These make presentations easier to put together and more fun to deliver.

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It’s 2023. Do I still need a website?

By patty

Clients have been asking me this for 10 years now.If you are a business advisor, coach, or consultant, my answer is still YES. Here’s why…

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7 types of content every trusted advisor needs to create

By patty

Here are 7 types of content that will help you build a trusted relationship with your audience and position you as an advisor

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You don’t need MORE content; you need BETTER content

By patty

In an environment overflowing with low quality content, the way to compete is through quality. Here are some thoughts on how to do that.

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How to choose the right lead magnet/opt-in offer for your coaching or advisory practice

By patty

Your lead magnet or opt-in offer is a critical component in a trusted advisor marketing strategy. Here are my 2 go-options.

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How to get great testimonials (the kind that sell for you)

By patty

Great testimonials can provide social proof, boost credibility and overcome objections. They can do the selling for you! Here’s how to get them.

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Why writing marketing stuff feels so hard (and what to do about it)

By patty

Feeling blocked or frustrated trying to write your website content, your social media profiles or other marketing materials? This will help.

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5 things your future clients are looking for on your website

By patty

At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.

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