Posts by patty

If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.

No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.

Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

The website secret that most small business owners are missing out on – and 5 tips to make your website more effective – without having to spend a lot of money.