One of the most effective things you can do for your marketing is to consider everything from your potential client’s perspective and match your sales and marketing process to their buying process.
When you do this, you won’t feel or be perceived as “pushy” – instead, you’ll come across as helpful, knowledgeable and respectful.
Let’s start with looking at how buyers buy.Read More
Do people actually want and need the service you provide? You don’t have to resort to manipulative sales techniques!Read More
A lot of popular business advice is meant for mature businesses. If you’re still in the early stages, it won’t work because you’re not ready for it. Here’s where to focus instead.Read More