Patty K's blog

You don’t need MORE content; you need BETTER content

In an environment overflowing with low quality content, the way to compete is through quality. Here are some thoughts on how to do that.

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How to choose the right lead magnet/opt-in offer for your coaching or advisory practice

Your lead magnet or opt-in offer is a critical component in a trusted advisor marketing strategy. Here are my 2 go-options.

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How to get great testimonials (the kind that sell for you)

Great testimonials can provide social proof, boost credibility and overcome objections. They can do the selling for you! Here’s how to get them.

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Why writing marketing stuff feels so hard (and what to do about it)

Feeling blocked or frustrated trying to write your website content, your social media profiles or other marketing materials? This will help.

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5 things your future clients are looking for on your website

At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.

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Do I have to call myself an expert?

Not comfortable calling yourself an expert? Here’s some perspective to consider – along with some ways to possibly saying the words yourself!

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5 tips for writing content that your future clients want to read

Tired of getting crickets in response to your articles or social posts? These 5 tips will make article writing easier…maybe even fun.

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Marketing funnel not working? This might be why

When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.

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Is your content bringing you sales? Or just getting crickets? This will help

Effective marketing content has 3 parts – and the part that matters the least tends to get the most attention. Here’s where to focus instead.

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Free E-Book: the Trusted Advisor Marketing Machine

Modern marketing is complex. It requires a solid strategy, clear and impactful messaging and the right technical pieces - pulled together into a well-oiled machine.

Trusted Advisors need a specific approach to marketing. Discover:

  • What makes a trusted advisor marketing machine work (hint: it's not technology)
  • How to incorporate story into your messaging (most coaches get this wrong)
  • How to use thought leadership as the core of your marketing strategy so that you become known and hired for the substance of your work
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