How to attract more clients and make more sales by mastering your messaging
Any marketing tactic can work, but only if you get the words right.
Learn how to build a bridge between what you sell and what people want to buy (no matter how unique, complicated or hard-to-explain your business or service is)
Includes a simple fill-in-the-blanks template for creating effective emails, advertisements, flyers, brochures and website sales pages
When you subscribe, you will also receive a weekly email update from me with links to new articles and videos to help you grow your business.
Articles
Interview with Jayne Gibson – joy, creativity and customer service
Interview with Jayne Gibson – celebrant, energy healer and ghost rescuer – about blending unique services offers and providing exceptional customer service through creativity and loving intention
Interview with Nico Human – inspiring leaders and teams
Interview with Nico Human about building a culture of trust, having fun in business, the joy of helping people grow and the positive side of conflict.
Interview with Lynne Brown: how to make better decisions
Our decisions can have long term consequences. Lynne shares some insight into why we struggle to make good decisions – and how to make better ones.
Why transformational businesses struggle to get new clients – and ONE tip that can change everything
If you’re in the business of helping people or organizations change – marketing can be really challenging. Here’s why – and one thing to do about it.
7 lessons I learned from 30 days of Facebook Live broadcasting
I just completed a 30 day experiment with daily Facebook Live broadcasting. Here are 7 lessons I learned – including the one about getting cuter over time!
Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit
Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.
How to market yourself when you’re a generalist
Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.
How many clients do you need?
Even if everyone in the world needs what you do, if they could afford it, if they want it…you can’t serve 7 billion people. How many clients do you need?
How to deal with (or avoid) critics, skeptics and haters
One of the challenging parts of running a YOU-Shaped business is the risk of being rejected or criticized for being different. Here’s how to handle it.