How to set your prices, figure out how many clients you need and make a marketing plan
An honest overview of the steps you need to take in order to create a business that can pay you the salary you name (as many "figures" as you want.)
Includes 3 videos, a planning worksheet and 2 nifty spreadsheets for figuring out the math.
No hype. No bullshit. No sales pitch.
And no charge!
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Articles
Interview with Nico Human – inspiring leaders and teams
Interview with Nico Human about building a culture of trust, having fun in business, the joy of helping people grow and the positive side of conflict.
Interview with Lynne Brown: how to make better decisions
Our decisions can have long term consequences. Lynne shares some insight into why we struggle to make good decisions – and how to make better ones.
How NOT to do a marketing webinar
It has math! And spreadsheets! And boring stuff! An honest overview of what I’m including in my upcoming workshop cleverly disguised as an article.
Why transformational businesses struggle to get new clients – and ONE tip that can change everything
If you’re in the business of helping people or organizations change – marketing can be really challenging. Here’s why – and one thing to do about it.
7 lessons I learned from 30 days of Facebook Live broadcasting
I just completed a 30 day experiment with daily Facebook Live broadcasting. Here are 7 lessons I learned – including the one about getting cuter over time!
Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit
Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.
How to market yourself when you’re a generalist
Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.
How many clients do you need?
Even if everyone in the world needs what you do, if they could afford it, if they want it…you can’t serve 7 billion people. How many clients do you need?
How to deal with (or avoid) critics, skeptics and haters
One of the challenging parts of running a YOU-Shaped business is the risk of being rejected or criticized for being different. Here’s how to handle it.