free-stuff

How to attract more clients and make more sales by mastering your messaging

Any marketing tactic can work, but only if you get the words right.

Learn how to build a bridge between what you sell and what people want to buy (no matter how unique, complicated or hard-to-explain your business or service is)

Includes a simple fill-in-the-blanks template for creating effective emails, advertisements, flyers, brochures and website sales pages

When you subscribe, you will also receive a weekly email update from me with links to new articles and videos to help you grow your business.

Articles

Interview with Jayne Gibson – joy, creativity and customer service

Interview with Jayne Gibson – celebrant, energy healer and ghost rescuer – about blending unique services offers and providing exceptional customer service through creativity and loving intention

Interview with Nico Human – inspiring leaders and teams

Interview with Nico Human about building a culture of trust, having fun in business, the joy of helping people grow and the positive side of conflict.

Interview with Lynne Brown: how to make better decisions

Our decisions can have long term consequences. Lynne shares some insight into why we struggle to make good decisions – and how to make better ones.

Why transformational businesses struggle to get new clients – and ONE tip that can change everything

If you’re in the business of helping people or organizations change – marketing can be really challenging. Here’s why – and one thing to do about it.

7 lessons I learned from 30 days of Facebook Live broadcasting

I just completed a 30 day experiment with daily Facebook Live broadcasting. Here are 7 lessons I learned – including the one about getting cuter over time!

Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit

Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.

How to market yourself when you’re a generalist

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

How many clients do you need?

Even if everyone in the world needs what you do, if they could afford it, if they want it…you can’t serve 7 billion people. How many clients do you need?

How to deal with (or avoid) critics, skeptics and haters

One of the challenging parts of running a YOU-Shaped business is the risk of being rejected or criticized for being different. Here’s how to handle it.

Need some help with your biz?

Marketing Coaching

Private coaching to create a marketing plan and execute it step-by-step

Message Makeovers

Get marketing materials that convey the awesomeness of what you offer.

Online Courses

Affordable step-by-step programs to help you market your business