Articles

The sweet-spot vs the black hole of doom

What you’re passionate about isn’t always the same as what needs to get done.

Our future clients are people. Imagine that! (Seriously…imagine that.)

Does resistance to marketing come from using dehumanizing terms to refer to our future clients? What if we started thinking of them as human beings?

Interview with Jayne Gibson – joy, creativity and customer service

Interview with Jayne Gibson – celebrant, energy healer and ghost rescuer – about blending unique services offers and providing exceptional customer service through creativity and loving intention

Interview with Nico Human – inspiring leaders and teams

Interview with Nico Human about building a culture of trust, having fun in business, the joy of helping people grow and the positive side of conflict.

Interview with Lynne Brown: how to make better decisions

Our decisions can have long term consequences. Lynne shares some insight into why we struggle to make good decisions – and how to make better ones.

Why transformational businesses struggle to get new clients – and ONE tip that can change everything

If you’re in the business of helping people or organizations change – marketing can be really challenging. Here’s why – and one thing to do about it.

7 lessons I learned from 30 days of Facebook Live broadcasting

I just completed a 30 day experiment with daily Facebook Live broadcasting. Here are 7 lessons I learned – including the one about getting cuter over time!

Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit

Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.

How to market yourself when you’re a generalist

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

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