Articles
How can I add humour to my marketing?
If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.
Copywriting 101: how to write better website content, ads and emails
The success or failure of your marketing depends on the words you use. 45-minute free video training to help you get better at describing what you do in a way that attracts clients.
What kind of __________ are you?
No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.
Interview with Trish Tansley – kicking the sugar habit
Interview with Trish Tansley about self-care in a busy world, sugar addiction and the importance of getting out and being seen to succeed in business
Interview with Karen Angelucci – healing, pleasure and dancing into your 90s
Interview with Karen Angelucci – talking about injuries and healing, the importance of paying attention to your body and how sefl-care is a necessity.
Interview with Tequila Dodard – working smart and being yourself
Interview with Tequila Dodard – talking about social meda, attracting your right audience and the importance of being you in business
What’s the best way to market my business?
Spoiler: there’s no one “right” way to market your business – here are 3 criteria to help you figure out what would work best for your business
The sweet-spot vs the black hole of doom
What you’re passionate about isn’t always the same as what needs to get done.
Our future clients are people. Imagine that! (Seriously…imagine that.)
Does resistance to marketing come from using dehumanizing terms to refer to our future clients? What if we started thinking of them as human beings?