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Meet new future clients and networking partners without feeling awkward, self-promotional or tongue-tied

Articles

New business? New service? Here's what you need to do first.

Do these things BEFORE you start spending time, effort or money on your marketing. It will make marketing your business easier and more effective.

How do I know if there’s a market for the service I plan to offer?

2 ways to determine whether or not you have a good idea – BEFORE you spend a lot of time, effort and money!

Instead of worrying about the competition…do this instead.

Should you focus on how you’re better than the other guy who does what you do? Or is there a more effective approach to marketing?

Sometimes Smaller is Better. (For products, anyhow!)

Creating a product? Don’t end up at the bottom of someone’s over-crowded To Do list. Usefulness and helpfulness are more important than size.

But…I don’t know enough yet!

Actually, you probably do. If you ever doubt your expertise, this is for you.

Do you doubt your competence?

When you surround yourself with people who are ahead of you, it’s easy to lose perspective. Here’s how to get it back.

YOU would make a GREAT *before* picture!

A personal story about being offered “help” at a networking event.

Are you resisting (or ignoring) the obvious?

About 3 months ago, I started mapping out a serious business plan for myself. By early December, I had the whole thing laid out. Outlines for courses, workshops and info products ranging from entry level all the way up to exclusive mastermind program. All in order of priority for development and release. The marketing plan…

Is consistency always a good thing?

Permission to embrace your (my!) inconsistency.

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Strategy, planning implementation

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Instructional design and course creation

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