Patty K's blog

3 big marketing insights I learned in stand-up comedy class

There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.

Read More

How can I add humour to my marketing?

If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.

Read More

What kind of __________ are you?

No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.

Read More

Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit

Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.

Read More

How to market yourself when you’re a generalist

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

Read More

Do you really need a website for your business?

Most people have the wrong idea about what a website is supposed to do. The surprising role that a website actually plays in your business.

Read More

Is your website working against you?

The website secret that most small business owners are missing out on – and 5 tips to make your website more effective – without having to spend a lot of money.

Read More

Free E-Book: the Trusted Advisor Marketing Machine

Modern marketing is complex. It requires a solid strategy, clear and impactful messaging and the right technical pieces - pulled together into a well-oiled machine.

Trusted Advisors need a specific approach to marketing. Discover:

  • What makes a trusted advisor marketing machine work (hint: it's not technology)
  • How to incorporate story into your messaging (most coaches get this wrong)
  • How to use thought leadership as the core of your marketing strategy so that you become known and hired for the substance of your work
e-book cover 2(1)