Patty K's blog
5 things your future clients are looking for on your website
At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.
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Do I have to call myself an expert?
Not comfortable calling yourself an expert? Here’s some perspective to consider – along with some ways to possibly saying the words yourself!
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5 tips for writing content that your future clients want to read
Tired of getting crickets in response to your articles or social posts? These 5 tips will make article writing easier…maybe even fun.
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Marketing funnel not working? This might be why
When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.
Read MoreIs your content bringing you sales? Or just getting crickets? This will help
Effective marketing content has 3 parts – and the part that matters the least tends to get the most attention. Here’s where to focus instead.
Read More3 big marketing insights I learned in stand-up comedy class
There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.
Read MoreHow can I add humour to my marketing?
If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.
Read MoreWhat kind of __________ are you?
No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.
Read MoreSometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit
Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.
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