Patty K's blog
5 things your future clients are looking for on your website
At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.
Read MoreDo I have to call myself an expert?
Not comfortable calling yourself an expert? Here’s some perspective to consider – along with some ways to possibly saying the words yourself!
Read More5 tips for writing content that your future clients want to read
Tired of getting crickets in response to your articles or social posts? These 5 tips will make article writing easier…maybe even fun.
Read MoreMarketing funnel not working? This might be why
When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.
Read MoreIs your content bringing you sales? Or just getting crickets? This will help
Effective marketing content has 3 parts – and the part that matters the least tends to get the most attention. Here’s where to focus instead.
Read More3 big marketing insights I learned in stand-up comedy class
There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.
Read MoreHow can I add humour to my marketing?
If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.
Read MoreWhat kind of __________ are you?
No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.
Read MoreSometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit
Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.
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