Patty K's blog

5 things your future clients are looking for on your website

At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.

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Do I have to call myself an expert?

Not comfortable calling yourself an expert? Here’s some perspective to consider – along with some ways to possibly saying the words yourself!

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5 tips for writing content that your future clients want to read

Tired of getting crickets in response to your articles or social posts? These 5 tips will make article writing easier…maybe even fun.

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Marketing funnel not working? This might be why

When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.

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Is your content bringing you sales? Or just getting crickets? This will help

Effective marketing content has 3 parts – and the part that matters the least tends to get the most attention. Here’s where to focus instead.

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3 big marketing insights I learned in stand-up comedy class

There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.

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How can I add humour to my marketing?

If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.

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What kind of __________ are you?

No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.

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Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit

Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.

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Free E-Book: the Trusted Advisor Marketing Machine

Modern marketing is complex. It requires a solid strategy, clear and impactful messaging and the right technical pieces - pulled together into a well-oiled machine.

Trusted Advisors need a specific approach to marketing. Discover:

  • What makes a trusted advisor marketing machine work (hint: it's not technology)
  • How to incorporate story into your messaging (most coaches get this wrong)
  • How to use thought leadership as the core of your marketing strategy so that you become known and hired for the substance of your work
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