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Articles

How to market yourself when you’re a generalist

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

How many clients do you need?

Even if everyone in the world needs what you do, if they could afford it, if they want it…you can’t serve 7 billion people. How many clients do you need?

How to deal with (or avoid) critics, skeptics and haters

One of the challenging parts of running a YOU-Shaped business is the risk of being rejected or criticized for being different. Here’s how to handle it.

Get better results in less time with this 100-year-old piece of advice

20% of your actions will bring you 80% of your results. Here’s how the 80/20 rule applies to small business – and how you can use it to your advantage.

A quick tip for getting more done in less time

Ever spent an entire hour responding to 3 emails? Find yourself getting distracted when you should be completing a task? Try this one easy thing.

Do you want to be a copy or an original?

In business, you can follow the crowd and do what everyone else does – or you can create your own path. Which choice is better for YOU?

Not enough time to get everything done? Try this ONE thing.

We all get the same allotment of time each day. Here’s one thing you can do to make sure that you’re making the most of your 168 hours per week.

How to handle self-doubt, imposter syndrome and feeling like a fraud

Many (maybe most) high-achieving and highly competent people lack confidence in their abilities, ideas and opinions. Here’s why – and how to deal with it.

Marketing with Maslow – a way to identify and speak to your ideal clients

Effective marketing is client-centered. Here’s a tool that can help you tap into your Ideal Clients’ internal motivations and speak directly to them.

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