Patty K's blog
3 big marketing insights I learned in stand-up comedy class
There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.Read More
How can I add humour to my marketing?
If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.Read More
What kind of __________ are you?
No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.Read More
Sometimes they just want to buy the cigar. When one-size-fits-all marketing doesn’t fit
Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.Read More
How to market yourself when you’re a generalist
Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.Read More
Do you really need a website for your business?
Most people have the wrong idea about what a website is supposed to do. The surprising role that a website actually plays in your business.Read More
Is your website working against you?
The website secret that most small business owners are missing out on – and 5 tips to make your website more effective – without having to spend a lot of money.Read More
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