Patty K's blog

How to market yourself when you’re a generalist

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

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Do you really need a website for your business?

Most people have the wrong idea about what a website is supposed to do. The surprising role that a website actually plays in your business.

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Is your website working against you?

The website secret that most small business owners are missing out on – and 5 tips to make your website more effective – without having to spend a lot of money.

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Free E-Book: the Trusted Advisor Marketing Machine

Modern marketing is complex. It requires a solid strategy, clear and impactful messaging and the right technical pieces - pulled together into a well-oiled machine.

Trusted Advisors need a specific approach to marketing. Discover:

  • What makes a trusted advisor marketing machine work (hint: it's not technology)
  • How to incorporate story into your messaging (most coaches get this wrong)
  • How to use thought leadership as the core of your marketing strategy so that you become known and hired for the substance of your work
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