Messaging and copywriting

Great testimonials can provide social proof, boost credibility and overcome objections. They can do the selling for you! Here’s how to get them.

Feeling blocked or frustrated trying to write your website content, your social media profiles or other marketing materials? This will help.

Not comfortable calling yourself an expert? Here’s some perspective to consider – along with some ways to possibly saying the words yourself!

There’s a lot to be learned in comparing the process of writing comedy to the process of writing marketing copy. Here are 3 insights.

If you’re not naturally funny, trying to add humour to your marketing probably isn’t a great idea. Here’s why and what to do instead.

No one wants to hire someone who does what they’re looking for “on the side.” Here are some tips for responding to requests for more information in a way that sets you apart from your competition.

Common business advice says that if you want to sell something, you need to link it to one of the “Big 3” – money, health or relationships. Sometimes this is exactly the right thing to do. And sometimes it’s not.

Common business advice says to focus and specialize. But what if you don’t want to? What if you want to be a generalist? Here’s what to do.

The website secret that most small business owners are missing out on – and 5 tips to make your website more effective – without having to spend a lot of money.