How to choose the right lead magnet/opt-in offer for your coaching or advisory practice
Your lead magnet or opt-in offer is a critical component in a trusted advisor marketing strategy. Here are my 2 go-options.Read More
5 things your future clients are looking for on your website
At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.Read More
Marketing funnel not working? This might be why
When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.Read More
Do you really need a website for your business?
Most people have the wrong idea about what a website is supposed to do. The surprising role that a website actually plays in your business.Read More