Marketing machines

Your lead magnet or opt-in offer is a critical component in a trusted advisor marketing strategy. Here are my 2 go-options.

At the risk of destroying my copywriting business…here’s my biggest secret for developing website copy that works.

When the focus turns to technology, we often forget the what we’re *really* trying to do. A “marketing funnel” succeeds when it does this.

Most people have the wrong idea about what a website is supposed to do. The surprising role that a website actually plays in your business.