Marketing Coaching with Patty K

a 6 month program to create a plan and execute it step-by-step

This program is fully customized to your unique situation and needs.

We begin with assessing where you are now and making a plan for where you want to go.

You get 2 scheduled sessions per month and unlimited "laser session" access in between.

While we follow a logical, structured process - everything we do for your business is YOU-Shaped - we'll incorporate your personality, your preferences, your unique voice.

Here are some of the things I could help you with:

Creating a business model that meets your financial goals - doing the math to determine how many clients you need and what to charge

Packaging your services into an irresistible offer for your ideal clients this could include a private program, a group program, a workshop, webinar or digital product (or combination!)

Developing a marketing plan for turning strangers into clients that suits your personality, minimizes your time investment and shows you exactly what to do and when to do it

Creating marketing materials and messaging that convey your true awesomeness and inspire people to listen, understand and buy

Support, accountability, feedback and troubleshooting to help you execute your plan and overcome any obstacles that come up along the way

Program investment is $3,500 and payment plans are available.

Most of my clients complete the plan within the 6 months.

Those who appreciate the ongoing support, accountability and feedback continue to work with me for a year or more. (Month-to-month coaching is available after the initial program completes.)

Scroll down for lots and lots of details - or click here to set up a getting to know each other call

What we could work on together

Create a business model that meets your financial goals

Our first session is dedicated to creating a business model based on how much money you want to make and how much time you want to commit to working on your business.

Pricing calculate what you need to charge and how many clients you need so that you can set goals and track results

Scheduling determine your capacity in terms of available time and create a realistic schedule so that you can run your business without burning yourself out

Offers develop creative ways to package your services or create products so that you can escape the limitations of "trading time for money" while providing incredible value for your clients

Our mission here is to pull together your ideas and solidify them so that you can say: "this is the business I want - and here's how it will work."

Package your services into an irresistible offer for your ideal clients

Successful businesses are built by providing a reputation for results that lead to repeat business and referrals. We'll work together to create an offer that will WOW your clients and address their needs:

Develop a service package or program that attracts committed clients, gets spectacular results and reduces the number of sales you need to make

Increase the value by adding bonuses and support materials designed to increase effectiveness

Create sales copy and talking points that match exactly what your ideal clients are looking for, making it super easy for you to talk about - and for them to buy

Our goal is to create a service package or program that you're excited to offer because you know it's exactly what your clients need (and are looking for!)

Develop a marketing plan for turning strangers into clients

There are an overwhelming number of marketing options available to you (and a whole bunch of experts with differing opinions!) We'll cut through the clutter and develop a marketing system that works for you and your business:

Choose the Best Marketing Activities to lead people from "stranger who needs your services" to happy paying clients

Create a Marketing Plan and Schedule so you know exactly what to do and when to do it

Identify the marketing materials you need to carry out your plan so that you don't waste time doing things you don't need to do (or money investing in things you don't need)

We'll have reached our goal for the session when you look at your plan and think "Hey! This is totally doable!"

Find the words to describe your business so that people listen, understand and buy

It doesn't matter how much money you spend on advertising or how much time you spend "marketing" yourself - if you don't get the words right, you won't see results. Effective marketing starts with clear communication.

Here are some of the things we could work on:

So...what do you do? - a conversational introduction and a more in-depth explanation you can use when meeting people individually

Business summary - a few sentences that you can use on your website, social media profiles or as a formal networking introduction

Short advertisements or emails designed to attract the attention of your ideal clients and entice them to learn more

Longer sales page that fully describes your service that you can use for handouts, brochures or website content (or even in conversations!)

About page or bio that answers "why you?" and differentiates you from your competition

Develop a course, workshop, product or webinar

If one of these fits into your plan, we can work on it during our time together:

Class outline with agenda, timings and content sections - including interactive activities

Slide deck you can use for live presentations, webinars or behind-the-scenes as your speaking notes

Handouts, worksheets and templates to augment your training and provide additional value

Promotional sales page you can use for your webiste, social media, email or poster

Feedback form to capture testimonials, email list sign-ups or sales

At the end of each session, I'll send you some homework to prepare for our next session so that we can make the most of our time together.

Templates you can use over and over again

As a YOU-Shaped business, it's really important that everything you say - in person, online or in writing - sounds like YOU. Your voice. Your style. Your personality.

So I can't offer "written for you" marketing materials. (Because those would sound like ME, not YOU.)

That said, I've developed templates and examples you can use so that you're not starting from a blank sheet of paper. (And if you need a template I don't have - I'll create one for you!)

Planning templates, questionnaires and spreadsheets

You'll get documents and tools you can use over and over again to calculate pricing and create new service packages.

Profit Calculator - a nifty spreadsheet that makes it easy to compare pricing options and instantly see how many clients you need

Marketing plan templates to organize your project lists and calendar

Packaging Questionnaire to help you decide what to put into each offer

Sales Page Template so that you can quickly put together marketing materials for new service offers

Marketing templates, questionnaires and worksheets

You'll get the documents I use to quickly create new marketing materials. Includes:

Website template - with all the pages you need and what to write on them!

Marketing templates for posters, handouts, meetup announcements, emails and registration page for your website

Article templates so that you can create educational blog posts or videos to market your business through helpful education

Sales conversation agenda - a non-pushy, non-scripty outline of exactly how to hold a conversation with somone who has expressed interest in working with you

Workshop and webinar system

When I first started teaching, it took me weeks to put a workshop together.  Now - after creating hundreds of presentations and workshops - I can easily create a short workshop in less than a day.

You'll get the system I use to quickly create new workshops, webinars, presentations and products. Includes:

My Powerpoint "starter deck" - a template for creating presentation or webinar slides

Activity ideas - to easily add value and interaction to your workshop

Feedback form templates designed to elicit helpful comments, testimonial quotes, list sign-ups or program sales

Marketing templates for posters, handouts, meetup announcements, emails and registration page for your website

Nitty Gritty Details

We meet online via Zoom so you have no travel time or expense, easy access to your computer - and bonus! a chance to work with Zoom if you haven't before.

You get 2 private sessions each month - each session is up to 60 minutes long and has a specific agenda and outcome so that we make the most of our time together

You get unlimited between session support - text me and I'll call you back as soon as I am able to (or pre-book a quick call on my calendar)

Have questions? I'm happy to answer them! Book a call below and we can chat! Or shoot me an email: patty@pattyk.com

Program investment: $3,500 with payment plans available

If you're interested, let's talk

To be candid, I never ever ever want to work with a client that I don't believe I can help. It's not only a waste of YOUR time and money - it's a waste of my own life energy.

So our first step is a diagnostic/getting to know each other call. Our mission is to:

  • Determine whether or not I can help you
  • Answer your questions
  • Get a bit of a feel for our chemistry together

No pressure. No bullshit "fast action bonus" or other pushy nonsense. Take all the time you need to think - if you're not ready to commit wholeheartedly and jump in with both feet - this isn't for you.

Book your call here

Fill in the form to get in touch and we'll set up a time to chat! I look forward to connecting with you!