Marketing strategy planning and implementation

Refine your messaging, create a plan and execute it step-by-step

This program is fully customized to your unique situation and needs.

We begin by mapping out your unique messaging and making a streamlined plan for your marketing.

Then you can take it and run with it - or continue to work with me to implement.

While we follow a logical, structured process - everything we do for your business is YOU-Shaped - we'll incorporate your personality, your preferences, your unique voice.

Scroll down for details - or click here to set up a free consultation

Conception: Message Map, Signature Service and Marketing Plan

The bulk of the work in this package is done during a single intense day. Having a full day of time and space allows us to dive in deeply and get clarity on the big picture.

Our mission is to complete the following 3 things:

Get crystal-clear about what you offer and how you're different

We'll start by visually diagramming your unique messaging map.

This unique process will clear up the clutter and confusion in your head and organize it into a single visual tool that both distills the essence of your business and captures the nuances of what you do. It creates a "graphic filing cabinet" for capturing and organizing new ideas.

You can incorporate the diagram in your marketing materials and presentations - or simply use it as a guide for decision-making and communicating.

Your "brand promise" a single sentence that captures what you do - ideal for networking introductions and your website headline

The 3 core pillars of your work to clearly spell out the elements of your solution (regardless of how complicated or complex your service is)

The 3 results you offer these line up to exactly what your ideal clients are looking for

Program or service components an outline you can use to create a signature service, educational program - or even a book

Our mission here is to pull together your ideas and solidify them so that you can say: "Yes! This is exactly what my business is about!"

Package your services into an irresistible offer for your ideal clients

Successful businesses are built by providing a reputation for results that lead to repeat business and referrals.

Once we have your overall map in place, we'll refine (or create) your signature service: an offer that will WOW your clients and address their exact needs.

Then we'll write out the sales copy and talking points - so that you can confidently talk about what you offer.

Develop a service package or program that attracts committed clients, gets spectacular results and reduces the number of sales you need to make

Increase the value by adding bonuses and support materials designed to increase effectiveness

Create sales copy and talking points that match exactly what your ideal clients are looking for, making it super easy for you to talk about - and for them to buy

Our goal is to create a service package or program that you're excited to offer because you know it's exactly what your clients need (and are looking for!)

Develop a marketing plan for attracting your future clients

There are an overwhelming number of marketing options available to you (and a whole bunch of experts with differing opinions!) We'll cut through the clutter and develop a marketing system that works for you and your business:

Choose the Best Marketing Activities to lead people from "stranger who needs your services" to happy paying clients

Create a Marketing Plan and Schedule so you know exactly what to do and when to do it

Identify the marketing materials you need to carry out your plan so that you don't waste time doing things you don't need to do (or money investing in things you don't need)

We'll have reached our goal for the session when you look at your plan and think "Hey! This is totally doable!"

Implementation Option: Message Co-Creation and Copywriting

This is an optional add-on package. We'll have 6 collaboration sessions where we'll put our heads together to develop all of the marketing materials you need to implement your plan - including all of your website content.

We'll also work on your "in person" messaging - finding the right words for your introduction and sales conversations.

Find the words to describe your business so that people listen, understand and buy

It doesn't matter how much money you spend on advertising or how much time you spend "marketing" yourself - if you don't get the words right, you won't see results. Effective marketing starts with clear communication.

We will collaborate to co-create your marketing messaging - you'll talk and/or make rough notes - and I'll do the writing and editing. Our mission is to make it sound like YOU...only better!

The exact materials we'll work on will depend on your marketing plan - and may include any or all of the following:

Networking Introductions - a conversational introduction and a more in-depth explanation you can use when meeting people individually

Business summary - a few sentences that you can use on your website, social media profiles or as a formal networking introduction

Short advertisements or emails designed to attract the attention of your ideal clients and entice them to learn more

Longer sales page that fully describes your service that you can use for handouts, brochures or website content (or even in conversations!)

About page or bio that answers "why you?" and differentiates you from your competition

Website content that fully explains your business and encourages people to contact you

Sales conversation agenda with questions and talking points to keep you on track

Investment Options and Details

All meetings are via Zoom video conference. Sessions are as long as they need to be in order to get the work done. The VIP day is typically 6 hours total. Other sessions are usually 60-90 minutes.

Conception

We start here to consolidate and clarify your offer, your messaging and your marketing plan.

Fee for this option is $3,500.

Pre-meeting Assessment to lay the ground work for our day so that we can make the best use of our time together. (Expect some prep work!)

VIP Day - to build your model diagram, outline your signature service and create a marketing plan

Follow up session - to make adjustments and answer any questions you have

Video + Document Library - templates and step-by-step instructions for creating all your marketing materials

Implementation

Want some help writing your marketing materials? Let's put our heads together and get it done.

Fee for this option is $7,500.

Everything from the Conception package so that you have a strategy and a plan to work from

6 Collaboration Calls - to co-create all of the marketing materials you need to implement your plan

Copywriting/editing - I'll create final versions of all of the documents we create - including website content

If you're interested, let's talk

To be candid, I never ever ever want to work with a client that I don't believe I can help. It's not only a waste of YOUR time and money - it's a waste of my own life energy.

So our first step is a free consultation. Our mission is to:

  • Determine whether or not I can help you
  • Answer your questions
  • Get a bit of a feel for our chemistry together

No pressure. No bullshit "fast action bonus" or other pushy nonsense. Take all the time you need to think - if you're not ready to commit wholeheartedly and jump in with both feet - this isn't for you.

Book your call here

Fill in the form to get in touch and we'll set up a time to chat! I look forward to connecting with you!