Copywriting 101: how to write better website content, ads and emails

My favourite slide from this presentation.

On May 14th I presented Copywriting 101 at the Vancouver Business Network meetup. The full video is below.

Here’s what you’ll learn in the presentation:

  • 3 myths about copywriting, the mistakes that ensue and what to do instead
  • 3-part template for writing any piece of copy or content
  • 3 things you can do immediately to improve your marketing copy

To clear up any confusion: copywriting refers to writing marketing content like your website pages, advertisements, emails, etc. NOT to legal beagle stuff like trademarks.

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