Free marketing classes!

Learn how to attract strangers who need your services and turn them into paying clients. New classes every month. No charge. No pitch. No catch.

Join me for YOU-Shaped Marketing School: 2 weeks and 10 FREE classes to celebrate my upcoming book!
Feb 19 - Mar 2

Available for Immediate Access

Your next clients: who they are, where to find them, how to talk to them

This 3 part training program includes

Part I - Who is going to buy from you: your ideal clients, where to find them, how to introduce yourself to them

Part II - How to write client attracting marketing materials: website sales pages, posters, handouts, ads

Part III - How to have an effective sales conversation: exactly what to say when someone is interested in your services

Includes worksheets and templates to help you implement. (Scroll for more details.)

You get immediate access to this class when you register. (You'll also get invitations and recordings to all future classes.)

This class will be available for

Day
Hour
Minute
Second

How it works

Every month I make a new class available.

Register here to get current and all future classes

By registering, you'll receive immediate access to the current class, a notification when the next class becomes available and a (mostly) weekly email with helpful information about growing your business.

I hate spam as much as you do. I won't share your address or bombard you with sales emails. Unsubscribe at any time.

Your next clients: who they are, where to find them, how to talk to them

Learn how to attract the attention of the strangers who need your services and turn them into happy paying clients

If there's any "secret" to getting clients it's this: being clear about who they are, knowing where to find them - and the ability to talk to them in a way that leads to a sale.

This 3 part training program includes

Part I - Who is going to buy from you: your ideal clients, where to find them, how to introduce yourself to them

Part II - How to write client attracting marketing materials: website sales pages, posters, handouts, ads

Part III - How to have an effective sales conversation: exactly what to say when someone is interested in your services

Includes worksheets and templates to help you implement. (Scroll for more details.)

Part I: Who is going to buy from you?

Does it sometimes feel like your potential clients are hiding from you?

Where are all the clients?

If you've been to a local business networking event - or if you've visited Facebook recently, you'll notice that everyone is selling - but no one is buying!

This session is focused on finding those elusive buyers. Who are they? Where are they? And what do you say once you've spotted one!

What we'll cover:

  • Who your ideal clients are and how to identify them
  • Where to find them: the best places to look for new clients
  • How to introduce yourself to them: what to say when someone asks about what you do

 

Part II: How to write client attracting marketing materials

The right words can make the difference between someone reading your sales material - or clicking away

Your written marketing materials give potential clients a safe, risk-free way to learn more about your services. Good marketing materials can do 80% of the selling for you!

In this session, we'll cover what to write on website sales pages, advertisements, posters, handouts or emails.

Good news if you hate self-promotion: the best marketing materials are client-centered, not YOU-centered.

What we'll cover:

  • What information you need to include on your sales materials so that your potential clients can see the benefits of working with you
  • How to write attention grabbing headlines
  • How to describe what you do in terms of what your potential clients will receive

Part III: How to have an effective sales conversation (without being pushy)

An effective sales conversation can feel more like coaching than selling!

Someone is interested in what you do. Now what??

"Selling" doesn't have to be pushy or manipulative.

Learn to use your empathy and listening skills to connect with your potential client and explore whether working together is right for both of you.

What we'll cover:

  • How to structure your sales conversation so that you feel confident and in control (and your potential client feels comfortable)
  • When to talk - and when to listen
  • How, when and IF to ask for the sale

Upcoming classes by topic

  • March: YOU and your personal brand
  • April: How to identify and find your ideal clients
  • May: How to package your services so that people buy
  • June: How to create effective marketing materials
  • July: How to effectively "get the word out" about your business
  • August: How to create 1:1 and group events that lead to purchases
  • September: How to have an effective sales conversation (without being pushy)
  • October: How to create an effective website
  • November: How to build authority through content marketing
  • December: How to create a marketing plan for 2019

Register once and get all the classes

By registering, you'll receive immediate access to the current class, a notification when the next class becomes available and a (mostly) weekly email with helpful information about growing your business.

I hate spam as much as you do. I won't share your address or bombard you with sales emails. Unsubscribe at any time.