2018 Business Support Group (online program)

Education, advice and support...all from the comfort of your own home

The world can feel chilly when you try to go it alone!

According to urban legend, Ernest Shackleton posted the following ad to recruit a crew for his Endurance expedition to the South Pole:

Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.

I sometimes think that an honest ad for self-employment/starting your own business would sound similar.

Creating a successful business requires learning new skills and taking courageous action in the face of uncertainty.

It's easier to do that when you have company along for the journey.

Our mission: develop the three critical success factors you need to succeed

Consistent action over time can lead to big results

1. Regular and consistent marketing habits

Many self-employed people struggle with "feast and famine" syndrome: they are either super busy with client work or they're marketing their tails off because all of the work has dried up. Regular and consistent marketing habits can help "even out the bumps."

And then there's the situation one of my clients jokingly referred to as "famine and famine" - where the marketing happens inconsistently or not at all.

This program is designed to help you take daily and weekly actions, developing the marketing habits for long term success.

Of course...action alone won't help if what you're doing isn't working...

2. A client acquisition system that works

It's not enough to simply "throw stuff out there." It's easy to make noise, it's harder to make money.

A working sales and marketing system has several pieces that need to work together in order to function correctly. (If you're not bringing in new clients - one of these areas isn't working.)

This is an opportunity for you to get the support and feedback you need to systematically review and strengthen (or create!) each building block of your sales and marketing system. Including:

Maybe not quite like this...but close

  • Your marketing, advertising, lead generation processes - attracting the attention of strangers who need your services
  • Your website, sales materials and presentations - describing your services in a way that makes them easy for your ideal clients to understand - and buy
  • Your sales conversation - how to have a respectful, non-pushy and effective conversation with someone who has expressed interest in buying from you

You'll also start tracking your activities and results so that you can fix or fine tune as you go along.

3. Support & accountability

Working for yourself and by yourself can get lonely and isolated.

Say goodbye to feeling like this in your business

And while it's easy to say: go out and network! Collaborate with people! Create a mastermind! It can be harder to find like-minded people who truly want to work in this way.

The program is structured to enable you to make those connections.

By working within a community of like-minded people, you can:

  • Feel inspired by watching your peers succeed
  • Increase your personal network, possibly leading to referrals or joint ventures
  • Get ideas and perspectives that you never would have thought of on your own
  • Support each other by sharing content or collaborating on events
  • Demonstrate your skills as you support and help others

Structure for your days and weeks: never waste time wondering "what should I do today?"

You'll get support to do your business, your way. This is not a cookie-cutter blueprint to turn you into a clone of anyone else.

Create a plan and focus on getting the right things done

Quarterly Planning Sessions

Review your progress, identify areas to work on and set up your 90 day plan.

Your plan will consist of 2 parts:

  1. Practices: daily and weekly business building activities that you want to do on a consistent basis
  2. Projects: large one time tasks to develop and strengthen your business systems

This means that:

  • You'll start to build the habit of consistently marketing yourself
  • You don't have to wait until you have "all your ducks in a row" before you start working with clients and making money
  • You'll carve out time each week to create or improve each component of your sales and marketing system.

Support and accountability to help you blast through obstacles

Weekly Action Meetings

Every Monday at 10:00am Pacific time, we'll hold an action meeting. You'll acknowledge and celebrate your "wins" for the previous week and identify your top 3 priorities for the coming week.

These meetings are designed to be energizing and inspirational - to get your week off to a great start.

Group Coaching Sessions (2x per month)

Held twice per month on Fridays at 10am Pacific time. Bring your questions, ask for feedback or ideas.

Education and support when you need it. Just enough and just in time.

Get answers, feedback and information as you need it.

Immediate access to a library of recorded courses

When you enroll in this program, you'll get immediate access to hours of video training, worksheets and spreadsheets that will guide you through setting up your sales and marketing systems. (Comparable courses sell for $2,000 or more.)

You can dive in and review everything right away - or dip in to get specifically what you need when you need it.

Group coaching "Ask Patty Anything" meetings

As you move along and take action...questions will come up. That's what these meetings are for.

Use these for:

  • Advice for a specific situation you are facing right now (I'm meeting with a potential client! What do I say???) so that you can proceed confidently
  • Feedback and perspective on something you've created (an advertisement, website content, blog post, etc.) to make it stronger and more effective
  • Help figuring out what went wrong when you tried something and it didn't work so that you can overcome the hurdles and continue moving forward

You can attend live OR send me questions or requests for feedback ahead of time. These will all be recorded for the private use of program participants.

Break the isolation, grow your network and become part of a community

Private Facebook Group

Connect with your peers in the program. Ask questions, make connections and share what you're working on.

Support each other by sharing each other's blog posts, liking each other's pages and providing support, encouragement and ideas.

Virtual Zoom Meetings

Our Monday morning meetings and group coaching calls will take place over Zoom. Instead of a huge, anonymous community - you'll actually see familiar faces and get to know each other.

Get small group support and accountability for about the same price as a prerecorded online program

I designed this program with a full year in mind. It takes time to develop habits, implement the big projects and build relationships with people in the group.

That said...a year is a big commitment. Especially if you're just getting to know me or if you're not sure if this format will work for you. So here's the deal.

Commit for a year and get 2 months free

You can pay up front if that's more convenient for you. Or you can opt for easy monthly payments.

Go month-to-month

No long term commitment. Stay for as long as you find it useful. Cancel at any time.

The month-to-month option also serves as a payment plan for the full year: stay for 10 months, get 2 for free.

 Program Summary

  • Monday morning action meetings - for accountability and inspiration to get your week off to a great start
  • Group Coaching Meetings - for answers, perspective, feedback, ideas to help you move forward
  • Training videos, worksheets and live online classes - just in time learning to help you implement what you need to do next
  • Private Facebook Group - to network with your peers, get answers to your questions and YAYs for accomplishing stuff
  • Option for 1:1 Private Coaching with Patty - for additional support focused entirely on YOU

Group Only

$200 per month
  • Monday Morning Action Meetings
  • Group Coaching Meetings
  • Course Videos
  • Worksheets and Templates
  • Private Community

Group + 1 Session

$350 per month
  • Monday Morning Action Meetings
  • Group Coaching Meetings
  • Course Videos
  • Worksheets and Templates
  • Private Community
  • One Private Coaching Session with Patty each month

Group + 2 Sessions

$500 per month
  • Monday Morning Action Meetings
  • Group Coaching Meetings
  • Course Videos
  • Worksheets and Templates
  • Private Community
  • Two Private Coaching Sessions with Patty each month

We start on January 15, 2018
Interested? Sign up for a free planning session.

There's no charge to attend. Choose a date that works for you. You'll create your plan during the workshop.

Your Name (required)

Your Email (required)

Choose Your Date (required)

Questions & Answers

Q: I've never used Zoom. What do I need for equipment? What if I can't get it to work?

A: Zoom is super easy to use and it works with computers, androids and iphones. You can get tech answers here: Zoom.

Before you register, we will have a zoom conversation to make sure that this is a good fit for you - so you'll be able to see how it works.

Q: Do I have to attend every meeting?

A: You don't have to attend any of the live meetings if you don't want to. You can send your questions and requests for feedback to me before we meet. The meetings will be recorded, so you can catch up on anything you missed.

That said...attending the meetings will help you get to know your fellow community members and break that feeling of isolation.

Pants optional. (Just make sure your camera is focused above your waist.)

Q: Do I have to show up on video?

A: The short answer is No. You can attend by phoning in. However...I'd encourage you to connect via video. It really helps to build relationships and get to know each other. (Also: I totally GET this. I've resisted video for years. If you're shy about video, this can be a great opportunity to get past that!)

Q: Do I have to get dressed up to attend?

A: If you're one of those people who feels more motivated when they "dress for work" - then I'd encourage you to do so.

I'm not one of those people, so I'll be showing up in "home office casual" (our official dress code.)

Q: Will the meetings be recorded?

A: Yes. Sometimes it's helpful to be able to re-play the discussion instead of being distracted by taking notes. The recordings will be audio only and for the private use of group members.

Q: Do you have specific dates and times for the meetings and classes?

A: All meetings will start at 10:00am Pacific time. Monday morning action meetings are on...Mondays! Group coaching sessions will be on Fridays (2 per month.)

Have a question I haven't answered?

Fill in the form and we'll chat. (There's no obligation and I don't believe in "selling" - so you won't get any pressure.)