It’s 2023. Do I still need a website?
Clients have been asking me if they “still need a website” for 10 years now.
If you are a business advisor, coach, or consultant, my answer is still YES.
Your website is where people go when they are considering working with you.
It’s *never* going to be the first point of contact, so it’s easy to overlook the critical role it plays in your marketing system.
The customer journey might look like this:
- Get a referral, go to your website to check you out
- Hear you speak, go to your website to check you out
- Read your content on social media, go to your website to check you out
- Met you in person, go to your website to check you out
- Search google to find someone like you, click on your website to check you out
Then…when you ask your prospective clients how they heard about you, you’ll hear:
- Referral
- Speaking event
- Saw your post on linked in
- Met you at the chamber mixer
- Google search
No one ever says “website” – but most people go there to check you out before hiring contacting you.
Not every client. Not every time. But enough that if you don’t have a good website, you can bet that you’re missing out on sales.
Free E-Book: the Trusted Advisor Marketing Machine
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