Copywriting: website content and marketing materials

It doesn't matter how much money you spend on advertising or how much time you spend "marketing" yourself - if you don't get the words right, you won't see results. Effective marketing starts with clear communication.

If you find yourself feeling frustrated after conversations with potential clients who don't "get" what you do - or feeling stuck for words to put on your website, brochures, emails or advertisements - this is for you!

This is a collaborative project where our mission is to make your marketing materials sound like you - only better:

More succinct my clients often describe my "super power" as being able to take their "blah blah blah" and summarize it in a sentence or two

More client-centered I always approach these projects by putting myself in your ideal clients' shoes and writing from that perspective

More confident (without sounding all braggy) because often when we talk about ourselves, we downplay our awesomeness

Let's describe your business so that potential clients listen, understand and buy.

I call my writing process "collaborative implementation" - we'll meet together via phone or zoom and put our heads together to develop all of the marketing copy you need to implement your plan - including all of your website content.

We can also work on your "in person" messaging - finding the right words for your introduction and sales conversations.

Find the words to describe your business so that people listen, understand and buy

It doesn't matter how much money you spend on advertising or how much time you spend "marketing" yourself - if you don't get the words right, you won't see results. Effective marketing starts with clear communication.

We will collaborate to co-create your marketing messaging - you'll talk and/or make rough notes - and I'll do the writing and editing. Our mission is to make it sound like YOU...only better!

The exact materials we'll work on will depend on your marketing plan - and may include any or all of the following:

Networking Introductions - a conversational introduction and a more in-depth explanation you can use when meeting people individually

Business summary - a few sentences that you can use on your website, social media profiles or as a formal networking introduction

Short advertisements or emails designed to attract the attention of your ideal clients and entice them to learn more

Longer sales page that fully describes your service that you can use for handouts, brochures or website content (or even in conversations!)

About page or bio that answers "why you?" and differentiates you from your competition

Website content that fully explains your business and encourages people to contact you

Sales conversation agenda with questions and talking points to keep you on track

Interested in working together? Have questions? Book a free consultation below.

Our first step is a free "getting to know each other call" to discuss your needs, answer any questions you have and determine whether or not I can help.

If it seems like it might make sense to work together, we can discuss options and next steps.

Fill in the form to get in touch and we'll set up a time to chat! I look forward to connecting with you!