Copywriting: website content and marketing materials

It doesn't matter how much money you spend on advertising or how much time you spend "marketing" yourself - if you don't get the words right, you won't see results. Effective marketing starts with clear communication.

If you find yourself feeling frustrated after conversations with potential clients who don't "get" what you do - or feeling stuck for words to put on your website, brochures, emails or advertisements - this is for you!

This is a collaborative project where our mission is to make your marketing materials sound like you - only better:

More succinct my clients often describe my "super power" as being able to take their "blah blah blah" and summarize it in a sentence or two

More client-centered I always approach these projects by putting myself in your ideal clients' shoes and writing from that perspective

More confident (without sounding all braggy) because often when we talk about ourselves, we downplay our awesomeness

Let's describe your business so that potential clients listen, understand and buy.

If it has words, we can work on them

Anywhere you use words in your business, we can collaborate to make your communication stronger. Common projects include:

Business profile - a few sentences that capture the essence of your business (even if what you do is new, complex or hard to explain) - ideal for social media profiles

Website content - to explain what you offer so that future clients can learn more about your business in a risk-free way

Advertisements or emails designed to attract the attention of your ideal clients and entice them to learn more

Sales pages or presentations that clearly explain your product or service, how it helps and why people should buy it

Emails for direct outreach or as part of an automated sequence

About page or bio that answers "why you?" and differentiates you from your competition

Speaker one-sheets to highlight your presentations, speaking skills and experience

How I can help

Every client project is different. You can do most of the work yourself and just have me review it and offer feedback - or - I can interview you and do all the writing for you.

Here are some of the things I can help you with:

Writing done for you - website content, brochures, posters, emails, direct mail sales letters, blog posts and articles

Editing and "punch up" - work with your existing content to improve wording, headlines, structure and flow

Planning and editorial calendars for content marketing and social media

WordPress website development - need a site? I can install and configure a wordpress site with a premium drag and drop editor

Interested in working together? Have questions? Book a free consultation below.

Our first step is a free "getting to know each other call" to discuss your needs, answer any questions you have and determine whether or not I can help.

If it seems like it might make sense to work together, we can discuss options and next steps.

Fill in the form to get in touch and we'll set up a time to chat! I look forward to connecting with you!