Marketing strategy planning and implementation
Refine your messaging, create a plan and execute it step-by-step
This program is fully customized to your unique situation and needs.
We begin by mapping out your unique messaging and making a streamlined plan for your marketing.
Then you can take it and run with it - or continue to work with me to implement.
While we follow a logical, structured process - everything we do for your business is YOU-Shaped - we'll incorporate your personality, your preferences, your unique voice.
Conception: Message Map and Marketing Plan
Clarity begins by looking at the big picture: why do your clients buy from you? What do you offer? How is it different from your competitors?
Message Mapping: get crystal-clear about what you offer and how you're different
We'll start by visually diagramming your message map.
This unique process will clear up the clutter and confusion in your head and organize it into a single visual tool that both distills the essence of your business and captures the nuances of what you do. It creates a "graphic filing cabinet" for capturing and organizing new ideas.
You can incorporate the diagram in your marketing materials and presentations (it's an amazing sales tool) - or simply use it as a guide for decision-making and communicating.
In addition to the diagram, you'll receive a document that spells out the details of each section - creating a copywriting "cheat sheet" you can use for developing compelling marketing materials.
Our mission here is to pull together your ideas and solidify them so that you can say: "Yes! This is exactly what my business is about!"
Develop a marketing system and plan for attracting your future clients
There are an overwhelming number of marketing options available to you (and a whole bunch of experts with differing opinions!) We'll cut through the clutter and develop a marketing system that works for you and your business:
We'll have reached our goal for the session when you look at your plan and think "Hey! This is totally doable!"
Implementation Option: Message Co-Creation and Copywriting
This is an optional add-on package. We'll have 6 collaboration sessions where we'll put our heads together to develop all of the marketing materials you need to implement your plan - including all of your website content.
We'll also work on your "in person" messaging - finding the right words for your introduction and sales conversations.
Find the words to describe your business so that people listen, understand and buy
It doesn't matter how much money you spend on advertising or how much time you spend "marketing" yourself - if you don't get the words right, you won't see results. Effective marketing starts with clear communication.
We will collaborate to co-create your marketing messaging - you'll talk and/or make rough notes - and I'll do the writing and editing. Our mission is to make it sound like YOU...only better!
The exact materials we'll work on will depend on your marketing plan - and may include any or all of the following:
Investment Options and Details
All meetings are via Zoom video conference. Sessions are as long as they need to be in order to get the work done. Message mapping and planning sessions typically run 2-3 hours. Other sessions are usually 60-90 minutes.
We start here to consolidate and clarify your offer, your messaging and your marketing plan.
Fee for this option is $3,500.
Want some help writing your marketing materials? Let's put our heads together and get it done.
Fee for this option is $7,500.
Interested in working together? Have questions? Book a free consultation below.
Our first step is a free "getting to know each other call" to discuss your needs, answer any questions you have and determine whether or not I can help.
If it seems like it might make sense to work together, we can discuss options and next steps.
Fill in the form to get in touch and we'll set up a time to chat! I look forward to connecting with you!