Message mapping: words (and a picture!) to clearly convey what you offer and how you're different
Clarity begins by looking at the big picture: why do your clients buy from you? What do you offer? How is it different from your competitors?
We'll start by visually diagramming your message map.
This unique process will clear up the clutter and confusion in your head and organize it into a single visual tool that both distills the essence of your business and captures the nuances of what you do. It creates a "graphic filing cabinet" for capturing and organizing new ideas.
You can incorporate the diagram in your marketing materials and presentations (it's an amazing sales tool) - or simply use it as a guide for decision-making and communicating.
In addition to the diagram, you'll receive a document that spells out the details of each section - creating a copywriting "cheat sheet" you can use for developing compelling marketing materials.
Your message map includes
How it works and what to expect
The path to finding the exact right words to describe what you do, how you do it, how you differ from your competitors (and how all of that benefits your clients) takes time, conversation and reflection.
Here's what you can expect when we work together:
Intense interviews and deep listening
One of my clients described it as "the most comprehensive and productive meeting he ever had in business" (and that was just our sales conversation!)
Another called the process "indulgent" (so much attention...being paid to ME!)
My mission in our interviews is to completely and fully understand you, your business, your goals, your process, your clients, your service, your competitors.
Sometimes we get it completely right on the first try.
Most of the time, there's an element of experimentation involved - a series of drafts and revisions.
We'll meet to collaboratively refine your map and you'll have time to "sit with it" before finalizing.
It takes as long as it takes - and it's not done until you say it's done
For some clients, things fall into place over 2 meetings - for others it may take 4 or more.
My commitment is to stay with you and the project until we totally and completely nail your messaging.
Only you can know when we're done: getting it right is an unmistakable "Eureka!" moment: you'll look at your map and say: 'YES! This is exactly what I offer!!"
When you nail your core messaging, sales and marketing become easy
You'll be able to clearly, confidently and succinctly talk about your business - in writing, online and in person - in a way that gets your potential clients to listen, understand and buy.
Have questions? Wondering if this could work for you? Contact me for a free consultation!
Interested in working together? Have questions? Book a free consultation below.
Our first step is a free "getting to know each other call" to discuss your needs, answer any questions you have and determine whether or not I can help.
If it seems like it might make sense to work together, we can discuss options and next steps.
Fill in the form to get in touch and we'll set up a time to chat! I look forward to connecting with you!