Other people charge $2K (or more) for this information - I'm giving it away for free

Learn everything you need to know to attract strangers who need your services and turn them into happy paying clients

The mysterious blue arrow: the only thing standing between you and business success

Register here!

By registering, you'll receive the webinar invitations, the links to the recordings, and a (mostly) weekly email with helpful information about growing your business.

I hate spam as much as you do. I won't share your address or bombard you with sales emails. Unsubscribe at any time.

If there's any "secret" to having a successful service business - it's the ability to bring in new clients. (It's amazing how a few sales and some money flowing in can solve almost any other problem!)

I'm going to teach you everything I know about this. For free.

  • You can join me for the live online seminars. I'll answer your questions at the end.
  • Or you can sign up and get the recordings. I'll be publishing them on my blog as they are ready - if you register, I'll let you know as they become available.

Scroll down for a list of topics and dates.

Packaging and pricing your services

The answer to your problem is in this box!

Friday, November 10th
10:00 Pacific time

Ask any successful service provider how they get new clients and they'll tell you: repeat business and word of mouth.

How do you get this?

By offering  great service - beginning with how you package it.

Your service offer/package needs to solve a problem for your ideal clients and leave them feeling grateful, happy and satisfied.

What we'll cover:

  • 3 ways to package your services and when to use each
  • How to create a service package - what to include, what to leave out
  • How to set the price

Your Ideal Clients: Who is going to buy from you?

They like you? They need you? They have money to pay? Woo hoo!

Friday, November 17th
10:00 Pacific time

Successful marketing is client-centered. It comes from seeing everything from your potential client's perspective.

Addressing their concerns, answering their questions, solving their problems, and using the same language they do.

And once you know who your prospective clients are? You'll have an easier time finding them!

What we'll cover:

  • Who your ideal clients are and how to identify them
  • How to create an Ideal Client Profile
  • The 3 attributes your Ideal Clients must have

How to create an About page or profile that stands out from the competition

Is it possible to stand out without making it all about you? Yup.

Friday, November 24th
10:00 Pacific time

Does it seem like everyone and their dog is offering the same service as you do?

Feeling uncomfortable about "tooting your own horn" or promoting yourself?

Learn how to create an About page, bio or profile that clearly distinguishes you from your competitors.

What we'll cover:

  • What to include in your About page or profile
  • How to talk about your expertise and credibility (without sounding braggy)
  • How to distinguish yourself from your competition

How to have an effective sales conversation (without being pushy)

An effective sales conversation can feel more like coaching than selling!

Friday, December 1st
10:00 Pacific time

Someone is interested in what you do. Now what??

"Selling" doesn't have to be pushy or manipulative.

Learn to use your empathy and listening skills to connect with your potential client and explore whether working together is right for both of you.

What we'll cover:

  • How to structure your sales conversation so that you feel confident and in control (and your potential client feels comfortable)
  • When to talk - and when to listen
  • How, when and IF to ask for the sale

How to write client attracting marketing materials

The right words can make the difference between someone reading your sales material - or clicking away

Friday, December 8th
10:00 Pacific time

Your written marketing materials give potential clients a safe, risk-free way to learn more about your services. Good marketing materials can do 80% of the selling for you!

In this session, we'll cover what to write on website sales pages, advertisements, posters, handouts or emails.

Good news if you hate self-promotion: the best marketing materials are client-centered, not YOU-centered.

What we'll cover:

  • What information you need to include on your sales materials so that your potential clients can see the benefits of working with you
  • How to write attention grabbing headlines
  • How to describe what you do in terms of what your potential clients will receive

Register here!

By registering, you'll receive the webinar invitations, the links to the recordings, and a (mostly) weekly email with helpful information about growing your business.

I hate spam as much as you do. I won't share your address or bombard you with sales emails. Unsubscribe at any time.